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In this What’s Next with Aki Anastasiou interview, Bertus van der Vyver discusses MTN’s updated brand positioning and the importance of the phrase “Today We Make Moves.” Van der Vyver is ...
Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns to growth, but there’s still a long road ahead for the brand.
Examine why most personal brand efforts fail and why perhaps you haven't yet "broken through." Discover your calling and turn it into a clear and unique brand positioning in the market.
Positioning establishes business credentials and the mental "territory" you want to own. What does branding do for you? Can you even do branding for a small company? Though you don't have a branding ...
In the latest episode, Elf Beauty’s chief brand officer explains how a purpose-led marketing strategy and diverse leadership has driven 25 consecutive quarters of growth.
Brand Management - Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. Our brand and product are inseparable, I've heard it said—by some very successful ...
Live updates: Trump declares ‘bullseye’ in Iran strike; UN envoy says Iranians are considering ‘proportionate’ response by TheHill.com - 06/22/25 10:22 PM ET ...
Master the art of business correspondence with our detailed letter format guide and access a free template to streamline your writing process.
The Perot Museum in Dallas is opening "Bug Lab," an interactive exhibit that explores the world of insects through giant models and hands-on activities.
This guide shows how to perform a gap analysis to improve your business. Learn what one is, how it works and how to conduct one in four easy steps.
The DA was angered after President Cyril Ramaphosa fired one of the party’s deputy ministers from the Cabinet.