Prosper Marketplace, a fintech pioneer providing affordable financial solutions to consumers across the credit spectrum, unveils its first brand refresh in nearly a decade—marking a key ...

Prosper Launches Brand Refresh, Positioning Itself for Scalable Growth While Continuing to Evolve & Adapt By Prosper Marketplace Jul 1, 2025 Updated 42 mins ago ...

Prosper's refreshed brand identity, including its modernized logo, is designed to create a more personal and synchronized experience across the platform—enhancing usability and accessibility.

In this What’s Next with Aki Anastasiou interview, Bertus van der Vyver discusses MTN’s updated brand positioning and the importance of the phrase “Today We Make Moves.” Van der Vyver is ...

NKE eyes fresh innovation and tighter inventory to offset Jordan Brand softness after a Q3 drop in classic footwear sales.

Examine why most personal brand efforts fail and why perhaps you haven't yet "broken through." Discover your calling and turn it into a clear and unique brand positioning in the market.

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen brand perceptions.

Brand elasticity refers to how sensitive customer preference is for a brand when it stretches beyond its positioning or expands into new categories. Don't stretch your brand to its breaking point.

Consumers will literally brand themselves by identifying with your brand. It's personal. It's emotional. Here's what a brand really does To develop a brand, you need to understand how it works and ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on TikTok, has driven preference among consumers.

These include replacing traditional brand managers with a new position—the customer segment manager; targeting brands to as narrow an audience as possible; developing the capability and the mind ...