Confiance Communications, an integrated communications agenc, has secured the PR mandate for Hoi, the official travel-tech ...

Soni is a seasoned marketing leader with over 15 years of experience across travel tech, FMCG, healthcare, and agri-business sectors. In her new role as head of brand marketing at AbhiBus (part of ...

Allianz Australia has unveiled its new brand positioning via a campaign set to Avril Lavigne’s ‘I’m With You’, from Howatson and Company. The announcement: Allianz Australia has unveiled ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

Cupra plans US sales 'before the end of the decade.' The brand has sold more than 800,000 vehicles since VW created it. A little known Spanish car brand focused on electric vehicles is preparing ...

When customers truly love a brand, they do more than make repeat purchases. They become loyal advocates who repeatedly recommend the brand and spread positive word-of-mouth, building an emotional ...

The fried chicken chain just had to look at its own name for inspiration. (Photo credit: Getty Images). Still thinking about your brand posting something witty about the new pope on social media? It’s ...

As well as Trailer 2, Rockstar has released 70 brand new screenshots showcasing the characters and places of Grand Theft Auto VI. These high quality images show off characters such as Jason Duval ...

We put six own-brand fizzy drinks to the test (Picture: Courtney Pochin) There’s nothing quite like cracking open a can of ice cold can of crispy Coke… or is there? While for some, nothing ...