Lupin Aptivate celebrates moms and children by letting them co-star in personalised ad films—just a selfie away.

Adgcraft, has secured the PR mandate for Clove Dental, Indian dental clinic chain. As the PR partner, Adgcraft will oversee ...

With its Made of Chennai campaign, The Hindu hoped to strengthen brand-consumer connection, further community engagement ...

CMS Info Systems announced its new brand positioning, "Unified Platform. Limitless Possibilities," on July 21, 2025, reflecting its evolution from a cash logistics company to a broader business ...

To avoid cannibalization, it’s important to understand what job people are “hiring” your brand to do—and use that to shape its positioning. Strengthen the brand association: even products in the same ...

Deepali will lead the global brand and corporate communications function, responsible for defining and executing an integrated strategy that spans brand positioning, digital presence, regulatory ...

JCPenney builds on promising brand push with ‘Back-to-It’ campaign The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.

Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet the needs of a new set of customers.

Middle East News: In 2025, Saudi Arabia's Public Investment Fund (PIF) surpasses competitors as the most valuable and fastest-growing sovereign wealth fund brand globally, with a brand value ...

The effort looks to expand the scope of back-to-school marketing and is part of a “Yes, JCPenney” positioning that launched in April and has already boosted several brand metrics.

How CeraVe built a $2B brand by blending education and entertainment The L’Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.

Middle East News: In July 2025, India's top audio wearables brand, boAt, officially launched in the UAE, marking a strategic entry into the Gulf market with a comprehensive range of products ...