Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.

What's On Shopping shopping Lego's back-to-school range includes a genius £15 storage solution using iconic brick design The Danish brand has a wide array of practical products perfect for ...

With GolfWRX, Pro Shop adds a new layer of depth and utility to its brand portfolio, creating a more centralized hub where golf gear, culture, lifestyle and community converge. “It’s a perfect ...

The new locker room features plenty of sleek additions and a stylish design with plenty of hidden storage spaces in and around their respective space.

The iconic brand elevates its portfolio with a fresh look, new and improved wax blend for the iconic large jar, and a vibrant emotive campaign featuring actress and director Brittany Snow SOUTH ...

Designed by Design Circus for the founders of Sirona, this multigenerational home blends modern comfort, family warmth, and functional elegance in one dynamic space.

The response has been explosive, with dzerted items consistently selling out in-store, marking this as one of the most impactful vendor additions to the Studio 22 brand portfolio to date.

Forecasting conducted for car dealerships suggest vehicles manufactured in China will make up 43 per cent of sales within a decade in a major market shift.

Years ago, we helped shape the brand and product experience for a category-defining start-up that went on to IPO. Design informed every part of the company – from a radically simplified intake flow to ...

Keeping its cards close to its chest, Cupra says the concept car will embody the Spanish brand’s “vision and its future design language”.