Branding isn't just what your company looks like - it’s how it feels. It’s the gut instinct people have when they see your ...

Today's consumers look for brands that genuinely align with their values and demonstrate an understanding of their needs.

Today’s most impactful opportunities for marketers are less about the static calendar and more about cultural conversations.

From launching Armani’s first website to leading brand at Europe’s biggest pre-loved platform, Andrew Smith tells Tim Healey ...

The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly ...

If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big ...

Executives are increasingly filming themselves for social media as a way to talk directly to staff, customers and shareholders.

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone ... Develop a quality network. Finally, you need a quality network—not just a big one.

In a landscape marked by uncertainty and cynicism, honesty and authenticity have emerged as the top priorities for brands ...

By prioritizing premium positioning, enhancing customer loyalty and leveraging data-driven retail experiences, the brand is deepening consumer engagement and strengthening its market presence.

to go more and more extreme with LGBTQ advocacy and ultimately wound up alienating its core customer base. "It was authentically a brand that was about sports and humor and bringing people together.