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The Marketing Society, in partnership with The Trade Desk and Campaign Middle East, held a round table for marketers to ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

The researchers hypothesized that if teasing makes customers feel the brand is more like a real person (“anthropomorphism”), ...

In a marketplace where customer expectations keep soaring, and regulations continue to evolve, first-party data is emerging ...

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In an open letter, CEO Jonah Peretti calls out TikTok and Meta for prioritizing AI tech over content and says people miss the ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Direct customer feedback is the best indicator of a company’s overall performance. When you actively engage with your customers, you quickly learn of their likes and dislikes, which gives you the ...

SNARF stands for S takes/ N ovelty/ A nger/ R etention/ F ear. SNARF is the kind of content that evolves when a platform asks an AI to maximize usage. Content creators need to please the AI algorithms ...

Pramerica Life Insurance, one of India's fastest-growing life insurance companies has announced the launch of its flagship ...