From launching Armani’s first website to leading brand at Europe’s biggest pre-loved platform, Andrew Smith tells Tim Healey ...

Today's consumers look for brands that genuinely align with their values and demonstrate an understanding of their needs.

Today’s most impactful opportunities for marketers are less about the static calendar and more about cultural conversations.

Executives are increasingly filming themselves for social media as a way to talk directly to staff, customers and shareholders.

If you're grappling with the ultimate influencer marketing question — should you partner with micro-influencers or go big ...

In a landscape marked by uncertainty and cynicism, honesty and authenticity have emerged as the top priorities for brands ...

Expanding a customer base is crucial for ... For example, a luxury car brand might partner with eco-conscious influencers to promote its hybrid or electric vehicle models to an environmentally ...

The series provides a humanizing look into the CEOs personal story ... secrets to finding success with customers and growing a brand online.

DALLAS--(BUSINESS WIRE)--Zales, the iconic brand name in fine jewelry retailing, is stepping into a new era with the launch of its latest campaign ... to better connect with younger audiences ...

Forever 21 has become the latest once-loved brand ... personal connections through social media presence, Topshop was still decorating train station billboards. Forever 21’s closure points to ...