A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

In the competitive market of US quick-service restaurants, KFC’s latest campaign with Highdive is turning heads. “Obsession,” ...

Aurora Prime Investment's Nathalie Nasr discusses the rise of sensory marketing: the strategic use of the five senses to ...

D1 power schools, the University of Iowa, University of Kentucky, University of North Carolina, University of Southern California, University of Georgia, and Georgia Tech, signed with iFOLIO ATLANTA, ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

The financial company also took a modest step onto the WNBA's courts last year when it became an official sponsor of the Las ...

Having committed to investing in its marketing talent and empowering its team, Bupa has turned marketing into a growth driver ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

PACTRADE PNG Ltd in Lae has stepped up in its community engagement efforts. To further improve their presence, they have come ...

True purpose-driven branding may not show dramatic results immediately, but you’ll soon see its impact if purpose permeates ...

City hopes that creating a new Culinary District will bring more visitors to downtown Fort Myers. Councilman says district ...

Still-weak demand in Asia and low tourist spending in Europe added to a wholesale drag. The company outlined a new strategic ...