In the competitive market of US quick-service restaurants, KFC’s latest campaign with Highdive is turning heads. “Obsession,” ...

D1 power schools, the University of Iowa, University of Kentucky, University of North Carolina, University of Southern California, University of Georgia, and Georgia Tech, signed with iFOLIO ATLANTA, ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic ...

PACTRADE PNG Ltd in Lae has stepped up in its community engagement efforts. To further improve their presence, they have come ...

True purpose-driven branding may not show dramatic results immediately, but you’ll soon see its impact if purpose permeates ...

Financial storytelling transcends mere product explanation, framing possibilities and redefining security by connecting with ...

Still-weak demand in Asia and low tourist spending in Europe added to a wholesale drag. The company outlined a new strategic ...

Brian Niccol's commitment is clear: to reposition the Starbucks brand as a complete experience, not just a coffee provider ...

The July 30 edition of the SBJ Marketing newsletter features reporting on Visa's program for cardholders for FIFA World Cup ...

While a hero product ensures visibility, in a hyper-digital environment relying on one star product may not be enough, and ...

The Fair Work Commission (FWC) recently examined an unfair dismissal claim involving an account manager who argued her ...