Back to the future: How heritage brands can evolve their brand identity
The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...
Marketing2mon
Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively
Arguably one of the most recognized brands in the world, Google is an example of an incredibly successful brand identity. Its friendly bright color palette is synonymous with its brand and is ...
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Golden State Valkyries Unveil Brand Identity
The brand’s visual identity creation, which began in October 2023, included forging the team’s name and colors as well as the full logo system, brand positioning, and launch assets.