Through its branding campaign, called WeAreBloomington, the city is trying to generate a brand — a slogan or logo, for ...

Iris Worldwide’s Jill Smith explains why so many marketers are coming to Cannes Lions with brand platforms to show off.

Why did the marketer break up with the single-media campaign? Because they needed more channels in their life.

From public signs to product packaging, we’ve all seen funny examples of how badly translation can go. The potential for ...

A strategically brilliant brand promotion based by LU Biscuits on augmented reality to bring a package to life and evoke ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

A powerful blend of nostalgia and Gen Z’s embrace of Y2K fashion has propelled True Religion back into the spotlight. But the ...

Performance is now expected from every impression. Productivity is expected from every dollar. AI is rapidly becoming the ...

Your tickets to the Campaign Breakfast Briefing: Marketing Strategies 2025 also includes high-quality networking and insight-sharing – with unlimited coffee and a breakfast spread generous enough to ...

Q1 2025 Earnings Call Transcript May 29, 2025 The Gap, Inc. beats earnings expectations. Reported EPS is $0.51, expectations were $0.44. Operator: Good afternoon, ladies and gentlemen. I would like to ...

Tech expert Kurt “CyberGuy" Knutsson says scammers can create fake sites, tricking people into monthly subscriptions and sharing card information.