Nick Offerman kicked off Pride Month by defending the LGBTQ+ community against homophobic hate on X. Michael Flynn Jr., son ...

Iris Worldwide’s Jill Smith explains why so many marketers are coming to Cannes Lions with brand platforms to show off.

A strategically brilliant brand promotion based by LU Biscuits on augmented reality to bring a package to life and evoke ...

Branding as a business strategy isn’t anything new. However, most smaller businesses and startups can overlook the necessity ...

As we navigate through 2025, the integration of AI into marketing strategies is not just a trend but a fundamental shift, ...

Q1 2025 Earnings Call Transcript May 29, 2025 The Gap, Inc. beats earnings expectations. Reported EPS is $0.51, expectations were $0.44. Operator: Good afternoon, ladies and gentlemen. I would like to ...

Tech expert Kurt “CyberGuy" Knutsson says scammers can create fake sites, tricking people into monthly subscriptions and sharing card information.

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Having recently announced the appointment of its new global brand ambassador Henry Cavill, the actor fronts the latest ...

Robert P. Jones is the president and founder of Public Religion Research Institute. He is the author of the New York Times ...

Engaging in playful, and sometimes savage, social media battles with brand competitors, can drive massive online engagement and brand loyalty, a new study by emlyon business school has revealed.