The best billboard ads defy expectations by challenging our perception of what OOH advertising can be, whether that's with ...

Marketing aims to extend understanding of the applications and emotional connection of brand licensing as a business strategy by encouraging businesses to think creatively, beyond traditional means ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye ... that Gen Z interacts with social media and ...

Iris Worldwide’s Jill Smith explains why so many marketers are coming to Cannes Lions with brand platforms to show off.

The Del Oro awards recognize outstanding examples of communications and marketing produced by organizations throughout San Antonio. UTSA’s University Marketing team received a La Plata Campaign Award ...

From public signs to product packaging, we’ve all seen funny examples of how badly translation can go. The potential for ...

In the 1980s and 1990s, PC Connection built its brand on a campaign starring folksy small-town critters ... frequently in a visibly rural setting. Early examples did tend to give PCs and related ...

Puma on Thursday unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity ... with social media and in examples from top athletes like ...