Revitalizing a Brand. Creating and maintaining awareness of products and services is one of the biggest challenges that small businesses must overcome to achieve success.

The partnership between oVertone, a brand renowned for its bold hair colors, and Franzia, a celebrated wine label, showcases the impact of embracing unconventional narratives.

It’s that time of year again when we in the business world focus on setting new goals and intentions to set ourselves up for a successful year ahead. The same goes for exhibiting companies, many of ...

Brand awareness isn’t what it used to be—and that’s a good thing. In a marketplace saturated with messages, platforms and products, brand awareness isn’t just about being seen.

Noah Horowitz at the Messe Basel, where Art Basel will take place from Tuesday. “People are ever more driven by experience, and people are ever more driven by brand,” he said.