If we were to go by Prahalad’s theory, supporting green entrepreneurship and cultivating markets among low-income groups could help us strike a climate fortune at the bottom of the pyramid (BOP).

The pyramid diagram shows how Maslow believed that human needs are hierarchical, meaning some take priority over others. According to his theory, people cannot achieve the needs higher up the ...

Dublin, May 04, 2023 (GLOBE NEWSWIRE) -- The "Bottom of the Pyramid (BoP) Consumers in South Africa: An Overview of South Africa's Largest Consumer Segment" report has been added to ...