Bottled water’s volume surpassed soft drinks for the first time in 2016 and has done so every year since. Americans consumed, on average, 47.3 gallons of bottled water in 2024.

Americans drink nearly double the water Europeans do—and over half of them are cracking open bottles. According to YouGov’s 2024 soft drink rankings, Aquafina tops the list as the most considered ...

“Bottled water has evolved from a basic essential to the answer to consumers’ evolving priorities. At the heart of its growth ...

These supersized bottles, Wang noted, are "visual cannonballs". Towering over standard offerings on store shelves, using bold ...

Many people enjoy a drink now and then, especially during weekends or special occasions. Instead of having the usual cocktail, you can choose drinks that offer something more than just taste. These ...