The newly released second half of its “2024 IAB Digital Video Ad Spend & Strategy Report,” revealed that ... Streaming networks hoping to further tap the “long tail” will need to boost buyer ...

Now Spotify is piloting an SSP, Spotify Ad Exchange (SAX), which is focused on video ads to scale its automated advertising solutions, according to a report by Axios. “Being able to buy biddable ...

April 1 (Reuters) - Roblox (RBLX.N), opens new tab on Tuesday launched a new format of video advertising ... opens new tab to help boost the growth of its nascent ad business.

Recently adding more third-party advertising demand-side platforms (DSPs) will significantly boost advertising revenues for streaming video platform ... Roku Channel left ad monetization on ...

The company revved up a social media campaign on the social platform X for an ad in which Sharpe boasted ... four figures to post a snapshot or short video to Instagram, according to interviews ...

Amazon has revealed that its ad-supported Prime Video platform now reaches over 130 ... supported tiers in response to investor pressure to boost profitability. MORE NEWS ON EURWEB.COM: Amazon ...

Traditional broadcast and digital video are becoming more similar. “The baked-in ad pod and the baked-in spot inside of a linear broadcast, those days are sort of dwindling,” he said. “The idea is ...

That’s a wrap for Black Entertainment Network’s first year as an ad-supported streaming service. BET+, which first launched in 2019 without ads, rolled out an ad-supported video on-demand ... with ...

Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.

Spotify reported its most profitable quarter ever, driven by ad sales and subscriber growth. A leaked deck shows how the music-streaming service is seeking a bigger slice of video ad budgets.