BlueScope Steel's dominance of the lucrative steel roofing market through its Colorbond product may be under threat from the merger of rivals OneSteel and Smorgon Steel.

Lisa Dent, Bluescope’s manager of marketing and market development, said the campaign was a shift for the brand which had most recently focused on a man’s obsession with Colorbond building ...

Global steel manufacturer BlueScope has rolled out a new campaign for Colorbond steel which links the beauty of Australia with the beauty of its product. It's the first work from Richards Rose ...