The best purple shampoos from brands like Olaplex, IGK, and more, are a must when keeping blonde hair supremely bright while stopping brassiness in its tracks.

Blonde or gray hair can be hard to brighten, but the best purple shampoos can help. We tapped experts and users for picks from Redken, Olaplex, L'Oreal, more.

Jennifer Garner is rocking a fresh 'do for summer. The actress said goodbye to her signature deep brunette locks and instead ...

Jennifer Garner's signature brown locks recently got a transformation as she added blonde highlights just in time for summer.

Purple shampoos are typically used to prevent yellow tones in blonde hair and highlights. Here's how to use them the right way, according to professional colorists.

Some of these products work because of science or color theory, others are just plain witchcraft. View Entire Post › ...

The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price from $12 to $32 and work for a variety of hair types, including those ...

Selena Gomez debuted a fresh set of bangs, paired with choppy layers and natural curls, on social media just in time for ...

We turned to a professional hairstylist and board-certified dermatologist to round up the best purple shampoos and conditioners of 2025 for blonde hair. Here's the 411 on the best formulations ...

Teresa posted a snap in a black and red bob aptly captioned, "It's getting hot in here," along with a fierce fire emoji. In ...

The Cozy Honey Blonde Trend. Brown’s hair color is in line with what experts expected to see erupt this winter. Jennifer Korab, a hair color pro and owner of the Renaissance Salon+Spa, shared ...