Twitch streamer Just_Relax_Kid experimented with changing his avatar from a Black man to a white man, significantly increasing views. The change immediately impacted his viewership, with his ...

A Twitch streamer changed his avatar to a white man and received three times his usual views. Zach, or Just_Relax_Kid, is Black, and theorized that pretending to be white meant higher views.

He goes to Roblox Connect and picks the avatar he wants to use, which is a white sport suit avatar. Then he picks an environment to match his aunt’s tastes, like the library of an old manor in ...