Princess Eugenie's exact dress is a luxurious investment for your wardrobe, but one that feels so timeless and feminine. You ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

A kaleidoscope of colourful outfits brightened up the grey sky as the second day of the May Festival got underway, with ...

Our fashion editor has scrolled through thousands of styles, designed for every occasion, to bring you the best spring ...

The Princess of Wales rocked a crisp white military-inspired dress, and this Karen Millen dress design looks like it's ...

Wearing white for Ascot will always look chic, demonstrated by Amber Le Bon in a silk satin dress and double-breasted blazer, and Rosie Tapner who chose a three-piece suit teamed with an oval hat ...

The H&M brand has become popular in recent times. Their beautiful collection of dresses for every occasion is something that ...

Stylist Nicky Hambleton-Jones shares her advice on how to disguise bingo wings with clever outfit choices, reclaiming both ...

Block heels are a brilliant option when you want extra elevation but don’t want to be reaching for your stilettos.

Looking for more inspiration? On slide four, Gwyneth wears a blue-and-white striped maxi shirt dress, the kind of breathable piece that works just as well for a seaside lunch as it does for a city ...

Whether you’re squelching through the Cotswolds, at a smart Mayfair ceremony or a chic foreign affair, here’s how to nail the ...