Black Friday customer segmentation is a holiday marketing strategy that divides customers into distinct groups based on ...

Pattern reveals ‘record brand involvement, soaring conversion rates, and ad strategies’ shifting to meet high-intent demand ...

Here’s a closer look at five types of online retail businesses that have successfully adopted promotional tactics to grow their customer base and improve ...

What are the benefits of an Amazon Prime membership? Get details on how much it costs, what's included, Prime Video streaming perks, exclusive deals.

We're only halfway through Amazon's July Prime Day event. It's a whopping four days long this year, running through Friday, July 11, which means there are more deals than ever to entice shoppers ...

From timing seasonal sales to canceling before a big auto-renewal hike, these are the tips and tricks I use to avoid paying full price for a VPN.

Can I get a Dell student discount? Yes, Dell offers plenty of student-only discounts on selected products that can take as much as 10% off the usual price. We've created a guide o ...

CRINK CLUES: Ukraine’s military intelligence chief warned today that North Korea is now supplying as much as 40 percent of the ammunition Russia is using in its invasion of Ukraine, Bloomberg’s Daryna ...

McKinsey’s 2024 report reveals how far the cost of bias goes and this article unpacks how systemic inequality punishes authenticity.

New Amtrak Guest Rewards members who sign up before July 30 receive a whopping 40,000-point bonus (nearly $1,000 worth) for ...

As part of the Alienware Black Friday in July Sale that's slated to end this weekend, select Area-51 gaming laptops have dropped to the lowest prices I've seen this year.

The latest leak claims that the iPhone 17 will differ from the current iPhone 16 in one noticeable way. And it means the iPhone 16 case won’t fit it, since you ask.