Amazon Prime Day has hit a new high in Australia, with a 128% spike in first-time shoppers and record brand involvement.

Amazon Prime Day 2025 saw record-breaking participation from Australian consumers, with a 128 per cent increase in first-time ...

Pattern reveals ‘record brand involvement, soaring conversion rates, and ad strategies’ shifting to meet high-intent demand ...

As economic pressures shift consumer behaviour the most successful brands will be those that build momentum early, lean into ...

We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.