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As you may have heard, BMW updated its logo for the first time in over two decades, and, since it’s a thing that happened in the world, some people are not happy about it. I can see both sides ...

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

In conjunction with the unveiling of the Concept i4, BMW debuted a new transparent logo that will be used for all communications.

How has BMW’s logo changed? Courtesy of BMW The previous logo’s black ring has been replaced with a transparent one, which aims to “radiate more openness and clarity”, Thiemer says. “We want to use ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the ...