President Donald Trump and first lady Melania Trump released meme coins just days before he took the oath of office. A splashy pre-inaugural party was held at a property his company owns. And a Saudi-backed golf tournament is headed to a Trump club this spring.

The address that followed Trump’s swearing-in on Monday was tinged with vindication. The new president slammed the previous administration, declared that God saved him from an assassin’s bullet, and vowed to usher in a new “golden age” in America.