French company Bic recently launched a marketing effort, 'One Bic, One Book, Two Classics', in which it combined the Bic Cristal pen and a robot to produce a Romeo and Juliet manuscript that mimics ...

The campaign was timed to celebrate the 75-year anniversary of the company releasing the Cristal pen. The manuscript is a “tribute ... the agency that worked with Bic on the campaign. “We know that ...

The commercial received four out of five stars from Nudd in Ad Age’s Super Bowl review, making it one of the top AI-focused ...

Evolution of Société BIC’s Board of Directors composition Clichy, France – February 19, 2025 – The Board of Directors, in its meeting of February 18, 2025, acknowledged the wish of Maëlys Castella, ...

March 06, 2025 In compliance with general regulation on share buy-backs, Société BIC declares below the transactions made on its own shares for February 2025: DateNumber of sharesAverage weighted ...

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