Attention-grabbing business presentations often start with the big picture, too. For example, when Steve Jobs introduced the first iPhone in 2007, he said that customers would use their fingers ...

The best piece of writing advice that Ray Critch ever received was to write like no one is watching. Always make sure you’re ...

“Start with key ideas and, in hierarchical fashion, form the details around these larger notions.” For example, let’s say you’re pitching a new product. Functions and features are details.