PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“Look around at the front rows during fashion month and a good percentage of women will be wearing her Nevada boots,” Phelps ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

Makeup artist Frances Hannon quite quickly settled on the vibrant shade of green that would best work on Erivo’s complexion ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

How can we discuss next fall's trends while we’re still shoveling snow from the sidewalk? February marks the start of fashion ...

Medik8's Crystal Retinal is undoubtedly the brand's hero product so you'll be pleased to know there is an eye cream sister.

When it comes to makeup techniques that can transform your look in seconds, lifting your eyes with the right eyeshadow is a ...