A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have ...

Job risks, role changes and sector shifts. These are all immediate hurdles set to shake up beauty’s existing infrastructure ...

That’s because the supermarket is removing its iconic logo from Bags For Life, and replacing it with some other five-letter ...

Artificial intelligence (AI) is revolutionizing the way we do marketing, and it's no surprise that eCommerce companies are ...

Advertising on X (formerly Twitter) can be a slippery slide for brands. So, how can marketers successfully navigate this volatile platform? Digital gurus share insights on the power of authenticity, ...

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

Consumer Reports, the nonprofit research, testing, and advocacy organization, today announced Phil Radford as its next President and CEO. Radford previously served as Chief Strategy Officer at Sierra ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

In spite of what looks like an anti-marketing effort ... talked about the cost to the environment of one of the company’s best-selling fleece jackets, asked consumers to reconsider before ...

MeMen’s campaigns challenge perceptions and overturn stereotypes. That’s powerful marketing at its best. If you want to promote your cannabis brand, start with expert advice on navigating the ...

Summer isn’t near, it’s here—at least if you consider the new campaigns rolling out. See the latest, including Austin Butler for Saint Laurent, Yara Shahidi and George MacKay for Gucci ...

Joel OwolabiJoel Owolabi In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn ...