With AI-driven personalized behavior change, we have the chance to finally reverse the trend lines on chronic diseases. Achieving this vision requires collaboration.

This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes beyond traditional advertising to influence attitudes and drive meaningful action.

If we understand how setbacks are part of the behavior change process, we are more likely to achieve important goals—and facilitate meaningful change in others, too. As healthcare professionals, we ...

How to change behaviors according to psychology The framework here, along with many of the ideas and terms contained herein, comes from James Prochaska, John Norcross, and Carlo DiClemente's book ...

See our letters to the editor policy. This article appeared in the May 2025 print edition of the magazine with the headline “Behavior change is society change.” ...