Social monitoring does more than collect data; by paying attention and thoughtfully responding to mentions, brands can turn ...

Consumers recognize marketing when they see it, and they’re quick to disengage if it feels inauthentic or irrelevant.

Case in point: Public recognition becomes proof of performance, opening doors, building clout, and helping agencies earn new ...

Generation Z has rewritten the marketing rule book—fast, emotional, and funnel-free. Here is how they are changing everything.

Peach & Lily founder Alicia Yoon gives Inc. an exclusive look at the rollout that made her product launch go viral.

Social media has become one of the main sources of news for young people - but is all the news on socials genuine? Research into news consumption from media regulator Ofcom published in July 2025 ...