The power of social media is undeniable, and it is essential for businesses to embrace this powerful marketing tool to succeed in today's digital landscape.

Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

If you want to get your marketing in front of a buyer or seller who is close to a transaction, Facebook is still the best place to do it. Period. An astonishing 70% of all adults in the United ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

The feed is designed to attract people’s attention. Social media feeds have commercial value, represented as impressions that lead to clicks to other sites, be it retail or B2B.

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

What Is AI in Social Media? AI has had a significant impact on social media by enabling AI tools to analyze customer behavior and tailor content based on those results to optimize marketing ...

8. A Shift to LinkedIn 9. Email Newsletters 10. User-Generated Content Dominate 2025 With These Social Media Trends Top Social Media Trends for 2025 What’s hot and what’s not online changes ...

Social media marketing leverages social influence to shape consumer behavior. Techniques like celebrity endorsements, social proof, and scarcity are commonly used to persuade consumers to purchase ...