First Watch, a popular breakfast and brunch spot, is coming to the Myrtle Beach, South Carolina area near U.S. 501. Here is when it is expected to open.

City of North Myrtle Beach Mayor Marilyn Hatley announced she will not be running for re-election this fall, after over two decades in office.

Tropical Storm Chantal brought less-than-ideal beach conditions during one of Myrtle Beach’s busiest weekends. Watch through vacationers’ eyes in these TikToks.

Preston’s Restaurant in North Myrtle Beach, SC was demolished to make way for a new business. It is believed to be a Parker’s Kitchen. What we know about plans.

This summer has seen high-profile crimes and many calls for service for Horry County Police. Crime data shows that certain areas of the county, including Myrtle Beach, have a higher rate of crime.

NORTH MYRTLE BEACH, S.C. (WBTW) — The family of a Florida man who drowned while swimming off the coast in North Myrtle Beach says poor safety protocols and unresponsive lifeguards are to blam… ...

North Strand lifeguard shortage ends, new post provides better visibility The API failed to deliver the resource. North Myrtle Beach’s years-long lifeguard shortage has come to an end.

For the first time in over two decades, the city of North Myrtle Beach will have a new mayor.

Cavender's Boot City announced the opening of its first South Carolina location in North Myrtle Beach.

The closures continue and have affected restaurants in the Bay Area. Last year, the Applebee’s in Antioch shut down after more than 25 years.

The Back Bay National Wildlife Refuge shared that there are five loggerhead sea turtle nests in Virginia Beach, all laid from Dam Neck Annex to False Cape State Park over the last two weeks.