The initiative, which marks the retailer’s largest distribution effort outside of its own stores, is part of a strategy to ...

Bath & Body has struck deals with bookstore operators like Barnes & Noble and Follett Corp to set up shops inside some 600 ...

The brand debuts a new distribution strategy to reach younger customers by creating access to its most loved fragrances Bath ...

Still, the strategy of going off-mall is a smart one for retailers looking to boost sales. To that end, Bath & Body Works ...

Bath & Body Works (NYSE:BBWI) expands to 600+ U.S. college campuses, targeting Gen Z with convenient fragrance access.

Bath & Body Works is heading to college this back-to-school season with plans to bring branded kiosks to more than 600 campus ...

F rom iconic fragrances to fan-favorite body care, Bath & Body Works is making its way to college campuses across the country ...

This week, shoppers are gushing over two new Bath & Body Works scents—Vanilla Café and Rich Espresso—which fans are describing as smelling like “walking into Starbucks.” Walking into a coffee shop and ...

Bath & Body Works has a modest moat fueled by strong brand loyalty, vertical integration, and high returns. Read why BBWI ...

There are tons of really great candles to choose from, especially if you are looking for seasonal scents for fall or Halloween. For instance, Bath & Body Works recently released B ...

Being a popular brand since 1990, Bath and Body Works has gained huge popularity in terms of its appealing and mesmerising ...