The initiative, which marks the retailer’s largest distribution effort outside of its own stores, is part of a strategy to ...

The brand debuts a new distribution strategy to reach younger customers by creating access to its most loved fragrances Bath ...

Bath & Body has struck deals with bookstore operators like Barnes & Noble and Follett Corp to set up shops inside some 600 ...

Still, the strategy of going off-mall is a smart one for retailers looking to boost sales. To that end, Bath & Body Works ...

Bath & Body Works (NYSE:BBWI) expands to 600+ U.S. college campuses, targeting Gen Z with convenient fragrance access.

Bath & Body has struck deals with bookstore operators like Barnes & Noble and Follett Corp to set up shops inside some 600 campus stores, where it will sell popular fragrances like Mahogany Teakwood ...

Bath & Body Works is heading to college this back-to-school season with plans to bring branded kiosks to more than 600 campus ...

There are tons of really great candles to choose from, especially if you are looking for seasonal scents for fall or Halloween. For instance, Bath & Body Works recently released B ...

F rom iconic fragrances to fan-favorite body care, Bath & Body Works is making its way to college campuses across the country ...

Bath & Body Works' strong fundamentals, institutional interest, and bullish activity signal potential upside. See why BBWI ...

Next's new Fragrance Edit Beauty Box includes five different perfumes, mists, and candles, from luxury brands like YSL, Nuxe ...