The clever Milwaukee Brewers logo originated in a design from 1978. According to the team's website, the design was submitted ...

We love a good logo design secret, but it's not often that we discover one from a game show. At first glance, the Milwaukee ...

Major League Baseball is all-in on growing the game, and just as importantly, meeting fans where they actually are. That’s ...

With the end of the super regional round of the 2025 NCAA tournament, which wrapped up June 9 with Murray State's 5-4 win ...

The Chiefs first arrived in the city in 1983 as the “Suns,” but they soon changed their franchise name after one year of playing at Meinen Field. With their name change, they also updated their brand, ...

A school district on Long Island is shelling out a ludicrous $23M and change to phase out its Native American “Thunderbirds” team name — despite suing for years to keep it.

The traditional color ways, the traditional logos and font — all of the things ... The branding on a baseball team and the chanting and the tomahawk don’t seem like the right ways to honor ...

Indiana baseball players stand for the National Anthem during a game at Iowa in April. Big Ten logos feature prominently ... The Big Ten could have kept the eight-team field it used to have ...