Included is a video ticker below the big screen that continuously scrolls real-time scores of every sport, along with breaking news. Located above the ground-floor bar — notably one of three bar ...

Startups keep cropping up to compete for TV ad dollars in the messy middle between digital out-of-home (DOOH) and connected TV (CTV ... In other words, people often found in a Texan sports bar. This ...

The importance of differentiation and specificity DOOH encompasses many different platforms ... a completely different environment than that same person watching a TV screen in a bar. The reality is ...

Here’s the real reason for a toast though – despite this vast reach, OOH often costs less than TV or radio when it ... even more money behind the DOOH bar. “For brands, the future of pub ...