Interactive. It’s no longer 1999, which means that interactivity with banner ads is no longer limited to shooting ducks as they march across the screen.

In the mid-1990s, Remington Arms settled a class action lawsuit over allegedly defective shotgun barrels, issuing $17.5 million in checks to some 477,000 owners of more than 820,000 12-gauge shotguns.

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Banner ads, those benighted rectangles and boxes, have been the primary way publishers make money online since a digital offshoot of Wired magazine ran the first one 18 years ago. But the industry ...

In their design and potential effectiveness, banner ads are very similar to outdoor billboard advertisements. They have to be quick, catchy, and well planned out to be effective. Here are three rules ...

Here's something you don't see everyday: fewer ads on YouTube. Well, fewer ad formats, at least.YouTube's latest forum post says the company will be doing away with "Overlay ads" on YouTube videos ...

Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen. The report was based on data ...