The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.

Portland went back to its roots when choosing the official team name and branding for its WNBA expansion franchise set to debut in 2026. The franchise officially announced Tuesday it will be ...

The good news is that there are proactive, practical steps you can take to monitor and defend your brand in the digital space. Below, 14 Forbes Business Development Council members share some key ...

The second of two expansion teams in the NWSL now has a name, crest and logo before its 2026 launch.

The WNBA announced Tuesday its new franchise will be named the Portland Fire, bringing back the name from when the WNBA had a team there from 2000-2002.

In December, T oronto announced their name would be the Tempo. On Tuesday, Portland took its turn, unveiling the team’s new logo and name, the Fire.

Portland Fire, whose name and logo were revealed July 15, is a nod back to the Rose City's former WNBA team, which played between 2000 and 2002.

Portland's WNBA team held a launch party Tuesday for fans to revisit the Fire's past and celebrate its future.

Peyton Manning's NWSL team has picked a name and unveiled a sharp logo ahead of their 2026 expansion season.

Portland's WNBA team revealed its name and logo Tuesday in an epic video, and the name will be a familiar one to fans. After all, Portland's previous WNBA team was also named the Fire, and they ...

The wait is over! The Portland WNBA franchise announced its official team name ahead of a launch party Tuesday at Moda Center.