One character that you'll come across is Badtz-maru; this joking little penguin has a birthday on April Fool's Day, so his ...

Today is Badtz-Maru's birthday! The ringleader of the XO clan was born on Oahu Island in Hawaii. Though he remains in the first grade, his dream is to be the boss of everything. While Bad Badtz ...

The standard Badtz-maru Sanrio plush at Build-a-Bear just gives you the stuffed animal. You can get him stuffed or unstuffed if you buy him online. The $49.50 bundle includes the toy and his ...

There is a Hello Kitty Island Adventure Lighttime Jubilee trailer starring Badtz-Maru that offers a hint as to what to expect. After teasing the rewards, it shows him talking with Chococat.