Bad Bunny's music and promotion of Puerto Rico have transformed the island into a desirable travel destination. The focus of tourism is shifting from transactional trips to transformative experiences.

Watch Bad Bunny's new music video for 'NUEVAYoL': In May, Bad Bunny announced a world tour for "DeBÍ TiRAR MáS FOToS" − but to many fans' surprise, it excluded the U.S.

It took Bad Bunny (whose real name is Benito Antonio Martínez Ocasio) less than a decade to hop to the top of pop music. In 2013 he began uploading his songs to SoundCloud, a streaming site.

Bad Bunny hasn’t posted much on TikTok. His profile only has two other videos from the end of December, when he was promoting the new LP. While his TikTok upload might be a rare occurrence ...