Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Even amid smash AAA games like Assassin's Creed Shadows and Mario Kart World, indie gems keep stealing the spotlight so far ...

You can make an apple look green or blue, but that is not evidence that ... lighting conditions and backgrounds are the best, or “normal.” But determining the right observers and viewing ...

An object’s color appears differently under different lighting and against different backgrounds − for different viewers. But that doesn’t mean colors are subjective.

And then there are the blue birds, the ones that are supposed to bestow Among the peacock, the toucan, and the macaw, there’s a kaleidoscope of color in the avian family.