In it, he proposed a new poster design. It looks clean, almost empty. The main research finding is written right in the middle, in plain language and big letters.

What makes a great movie poster? “It’s not a big blockbuster hit, but it definitely needed to have a brand, where you look at it and you’re like, ‘Oh yes, that’s it,’” Muthucumaru ...

The poster is by Brian Buirge and Jason Bacher, who started Good Fucking Design Advice “on a whim” in 2010, they told me in an email. “We were on a walk back from getting coffee one morning ...