In 2018, ahead of the FIFA World Cup in Russia, designer Matthew Wolff and Nike made a Nigeria home strip that went on to drive significant demand and became a modern trailblazer in the football ...

“My point to having worn the T-shirt was not to poke fun at it or be like, ‘Yeah I’m a nepo baby haha,’ type of a thing,” the supermodel said. “It was more so to be like, 'This is what ...

“I’m just going to call myself a nepo baby, because I am one, and I embrace that I am,” she added. “My point to having worn the T-shirt was not to poke fun at it or be like, ‘Yeah I’m ...

— Classic Football Shirts (@classicshirts) August 2, 2018 Before Nigeria took to the pitch at that tournament in Russia, the shirt they wore as they did so had taken on a life of its own.

Just weeks after "nepo baby" joined the cultural conversation following New York Magazine's cover story in December 2022, Hailey leaned into it by proudly walking the streets in a t-shirt ...