A Beanie Baby that pays homage to Cecil the Lion will help fund wildlife conservation, Oakbrook, Ill.-based Ty Inc. announced Monday. The toymaker that kicked off a mid-’90s collecting craze ...

Creator of the beloved Beanie Baby, TY Inc. is dedicating its latest toy to Cecil the lion, whose recent death has caused an uproar around the world. The plush animal will be added to TY’s co… ...

The clip shows a mama lion sitting in an open space as her baby frolics around. As the curious cub goes a bit far from the mother’s reach, she gets up to stop the cub from going any further.

The Cecil Beanie Baby isn't the toymaker's first conservation-themed beanie baby. In 2004, the company launched co-branded Beanie Babies in partnership with the World Wildlife Fund.