She shot the first Baby Einstein video in her own basement with a borrowed camcorder, a few puppets, and an $18,000 budget. Five years later, she sold the company to Disney for a reported $25 million.

Image: Baby Einstein DVD Brandon is a Wired Science reporter and freelance journalist. Based in Brooklyn, New York and Bangor, Maine, he's fascinated with science, culture, history and nature. ...

While The Baby Einstein Company does not explicitly make educational claims, it notes on its web page that the Baby Wordsworth DVD is a "playful introduction to words and sign language." ...

Aigner-Clark, a former English teacher, conceived the Baby Einstein videos, which combined classical music, verse, puppets and shiny objects. The couple, who live outside Denver, shot the first ...

It turns out that popular baby videos don't create geniuses, and may even hinder development. University of Washington researchers warned in a report released Tuesday that Baby Einstein, Brainy ...

Half of them were asked to watch Baby Wordsmith -- part of Disney’s Baby Einstein series -- at home for six weeks. The 35-minute video highlights 30 common words for household objects.

www.memorylanemedia.com Aigner-Clark and her husband, Bill, were hoping sales of their Baby Einstein video would cover its $15,000 cost. "That first year, we did about $100,000 in sales," she says.

The $500 million baby video market is about to get all shook up. Sesame Street, the country’s No. 1 pre-school education and entertainment brand, is set to launch on April 4 its first series … ...

Baby DVDs fail to boost word power: 'Einstein' show could do more harm than good By FIONA MACRAE FOR THE DAILY MAIL Updated: 05:26 EDT, 2 March 2010 ...

But escalating bad publicity and the threat of further legal action last month persuaded the company to offer a refund to anyone who purchased a Baby Einstein DVD between June 5, 2004, and Sept. 4 ...