News

If you were duped into thinking that Baby Einstein videos were helping your baby’s brain, you can now get your money back. Three years after the Walt Disney Company stopped claiming the videos ...
The publisher of Baby Einstein, a magical learning system whose claims are encapsulated in its name—but which looks more like Baby Forrest Gump as per PR snark from Washington University—is ...
The Walt Disney Co. is expanding a refund program for its "Baby Einstein" videos for toddlers in response to challenges about the legitimacy of its educational claims. The company upgraded a ...
Finding nothing age-appropriate on the market, she began creating them herself. The result is Baby Einstein, a company adored by moms and tots alike. Now, Aigner-Clark has a new project ...
Baby Einstein toys are designed to build upon the foundation of very early childhood education through music, creativity, imaginative play, rhyming sounds, lights, colors and more. Their toys ...
She shot the first Baby Einstein video in her own basement with a borrowed camcorder, a few puppets, and an $18,000 budget. Five years later, she sold the company to Disney for a reported $25 million.
Who would win in a fight, Baby Einstein or Barbie? Baby Einstein isn’t a character. He’s just a brand. So that imaginary fight wouldn’t be a fistfight. It’d be a fight for mind share and ...
Which Baby Einstein toy is best? For babies, playing is learning and learning is playing. Baby Einstein sets the stage for early learning by creating products and toys that stimulate the minds and ...