BNY Mellon will now be BNY. The Mellon name will fade out of the bank's future marketing, its company letterhead, and even the bank's lobby on Grant Street in the coming days.

BNY’s stock has risen nearly 17% in 2024, outperforming the S&P 500 index of bank shares. The rebrand follows a trend toward shorter names on Wall Street after years of mergers and acquisitions.

BNY Mellon Pershing will become BNY Pershing, according to a release. BNY is one the world’s largest banks with $50 trillion in assets on behalf of clients in more than 100 markets.