The company has secured the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe ...

Stefan Gerhaeusser is appointed Vice President, Head of BMW Group Technology Office USA, succeeding Claus Dorrer effective August 1, 2025.

The range of between 490km and 602km is more than a third longer than previous iXs even while the higher torque allows for ...

BMW is stepping up its localization strategy in China's fast-evolving intelligent driving market by partnering with local autonomous driving startup Momenta.

The revolutionary BMW Panoramic iDrive system debuts as the centerpiece of the Neue Klasse, showcased at CES 2025. This ...

BMW’s two futuristic electric scooters — the CE 02 and CE 04 — in India are marking a bold step into the electric mobility space. The CE 02, is a compact urban e-scooter ideal for city riding, ...

While the interior is largely covered by black cloth, we can see the crossover will embrace Panoramic iDrive. This is a huge ...

BMW said the partnership will build on its driving philosophy of “combining Intelligent Interaction, Control and ADAS for the maximum benefit of the driver in all situations.” It will focus on ...

Shanghai (Gasgoo)- On July 18, BMW Brilliance Automotive Ltd. signed a cooperation agreement with the authority of Jianye District in Nanjing, officially announcing the establishment of its wholly ...

Explore how the MINI Cooper transformed perceptions of small cars in the US, becoming a beloved choice for drivers since its ...

It was during this lull that a group of marketers at BMW North America, led by Vice-President of Marketing Jim McDowell, made ...