We caught up with Peter Weinberg, co-founder of Evidenza, at the ANA Masters of B2B Marketing conference in Naples, Florida, ...

“We won’t use AI-generated images in a campaign right now,” said Cohen, “because it’s still not clear who owns that content ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

Account-based marketing's promise of sales and marketing unity got lost in tools and tech. Here’s how to reclaim its ...

Intent Amplify® leads 2025's digital marketing landscape with AI-driven, full-funnel B2B strategies, outperforming rivals ...

Webinar marketing in 2025 drives B2B lead generation with AI-powered, data-driven strategies. Top provider Intent Amplify® ...

PR and marketing pros should focus on four areas to optimize B2B sales and ensure a smooth buyer journey. 1. An all-out media strategy will put your business on the map for leads At the very top of ...

We spoke to Paul Ince, marketing strategist, about why the traditional B2B sales model is on its last legs, and what ...

and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing remains one of the most potent and powerful tools available to B2B brands ...

Locals Talk isn't just another marketing agency. With roots in quantitative research and search optimization, the company ...

B2B fintech BlackLine has been on a mission to transform the role of marketing within its business. Once seen as a purely a service-led function, marketing is now viewed as a key strategic driver of ...

B2B and B2C business models target two completely ... With B2C sales, the consumer often goes through most of the marketing funnel alone. In fact, they might not interact with a salesperson ...