Businesses must uphold the importance of influencer marketing in B2B. They must embrace this marketing tactic to increase their brand's visibility, reputation and sales since consumers highly ...

B2B content marketers are doing a great job, but they're still up against some challenges, according to brand-new research. First, the good news: B2B marketers are indeed finding success with content ...

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully ...

True B2B growth is a cross-functional endeavor, requiring the collaboration of product, marketing, and sales teams. Breaking down silos and fostering a unified approach is key to sustainable growth.

Some 55% of respondents say they are being cautious with marketing spend decisions because of geopolitical tensions, and 43% say they are focusing more on near-term goals. The researchers forecast ...

B2B and B2C companies utilize distinct marketing strategies and approaches to effectively reach their target customers and promote their products or services.

With all of this in mind, we’d recommend you check out these episodes of The B2B Marketing Podcast (and one separate report), where we speak with senior B2B marketing leaders about rebrands and brand ...

Think B2B marketing is all about spreadsheets and jargon? Think again. At Davos, The Drum caught up with IBM, Capgemini, Workday and EY and one thing became clear: the lines between B2B and B2C ...

Case for creativity . Marketing’s first job is to grab attention. Yes, even in B2B. Especially in B2B, in fact, where a single moment of attention could lead to a multi-million-dollar deal.

According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million ...

The startup wants to solve that problem, especially for small marketing teams, with a generative AI-based platform that creates content for large-scale omnichannel B2B campaigns.

Forrester’s B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels. October 22, 2024 08:53 AM Eastern Daylight Time.